cameron astles studio@cameronastles.com
New York–based brand and packaging designer currently working at Caudalie. Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home.
Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets.
Graphic Design, Art Direction, Brand Systems, Packaging
A refreshed brand identity and packaging system developed for Botanist Nails, a nail polish brand positioned at the intersection of botanical beauty and nail care. The work included a full logo refinement, updated carton system, floral art direction, shade-specific packaging, and brand guidelines designed to bring clarity, cohesion, and a more elevated retail presence to the line.
The system replaces the brand’s previous packaging with a cleaner, more premium visual language built around strong hierarchy, botanical imagery, and repeatable design rules. Each shade maintains its own personality while staying connected through consistent typography, structure, color logic, and packaging details.