cameron astles studio@cameronastles.com
New York–based brand and packaging designer currently working at Caudalie. Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home.
Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets.
Graphic Design, Art Direction, Brand Systems, Packaging
A scalable brand identity and packaging system developed for Free Goods, a direct-to-consumer sunless skincare brand. The work spans primary product packaging, digital applications, paid media, and merchandise, with an emphasis on clarity, hierarchy, and repeatable design rules.
The system prioritizes consistency and legibility across physical and digital touchpoints, enabling the brand to grow its product line while maintaining a cohesive visual language across regions and platforms.