cameron astles design
cameron astles
studio@cameronastles.com
New York–based brand and packaging designer currently working at Caudalie. Specializing in beauty and skincare, with a focus on brand systems, product packaging, and integrated campaigns across retail, digital, and out-of-home.

Experience includes identity development, large-scale visual merchandising, and editorial applications for global and regional markets.

Available for select freelance projects.

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Selected Works GrayVive
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GrayVive
Identity & Packaging Concept, 2026
A concept identity and packaging system for a science-led beard care line, built to make gray and silver beard care feel premium without relying on barbershop cues.
Beauty & Grooming Brand Identity Packaging (Concept)
01 / THE BRIEF
Beard care that celebrates the gray.
The brief called for a premium, science-led identity for a three-step regimen: wash, condition and finish. It had to feel masculine without being rugged, scientific without being clinical, and it had to treat gray as something to celebrate rather than conceal.
02 / THE GRAY STANDARD
A restrained system built on tone and finish.
The primary direction is editorial and typographic, with a controlled silver spectrum instead of traditional grooming symbols. The wordmark, a clear information hierarchy and the Greyverse™ technology signature carry the brand. Satin metal and matte paper give the range its premium feel.
03 / THREE-STEP SYSTEM
One hierarchy across every format.
Brand, product, benefit, technology and volume sit in the same zones on every pack. Pearl silver is the shared base, and each step gets its own tone: mineral gray for the wash, warm stone for the conditioner and smoky graphite for the oil. Recognition comes from finish rather than decoration.
04 / REFINEMENT
Testing how the system could grow.
Three variations explored the selected direction: a core system, a regimen version that brings the 01, 02, 03 steps forward, and a lion signature that gives the symbol a steadier presence across the range.
05 / OTHER DIRECTIONS
Two alternatives explored along the way.
Field Notes used white cartons, oversized step numbers and utility blue. Wordmark Treatment used an oversized vertical wordmark on warm gray tactile stock with amber glass and a sage accent.
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