SELECTED WORK

Botanist

Brand Systems & Campaign Work

Comprehensive brand redesign for Botanist, including a reworked logo, refreshed nail polish packaging system, and full brand guidelines. The project transformed a dated visual identity into a more modern and elevated brand world, with refined typography, clearer hierarchy, and a more cohesive packaging approach designed to feel polished, distinctive, and commercially relevant.

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Caudalie

Brand Systems & Campaign Work

Ongoing brand systems and campaign work for Caudalie North America across packaging, retail, and large-scale campaign environments. Scope includes global Sephora visual merchandising, out-of-home campaigns, trade and education materials, PR and influencer mailers, and custom event production across the U.S., Canada, Mexico, and Brazil.

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Caudalie

Visual Merchandising & Experiential Design

Large-scale campaign and visual merchandising work for Caudalie, translating brand systems and global campaigns into physical retail and public environments. Scope includes Sephora visual merchandising programs, in-store installations, pop-ups, and out-of-home executions, developed for clarity, consistency, and real-world visibility. Work supports U.S. and international rollouts, balancing brand expression with production, scale, and environmental constraints.

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Selavie

Brand Systems & Campaign Work

Full visual repositioning for Selavie’s Lash & Brow Serum, taking the product from a generic, mass-market look to a more refined and aspirational beauty identity. The project included a refreshed logo direction, elevated carton and tube packaging, botanical illustration development, and a cleaner hierarchy that helped the brand feel more premium, trustworthy, and commercially relevant.

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Free Goods

Packaging System & Brand Foundations

A foundational packaging system developed for a direct-to-consumer skincare brand, focused on clarity, scalability, and shelf legibility. The work establishes hierarchy, tone, and structural consistency across primary products, extensions, and future SKUs.

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Resil Flow

Packaging System & Brand Foundations

A foundational brand identity and packaging system developed for Resil Flow, a performance-driven sleep brand rooted in natural materials and longevity. The work establishes a clear visual language across product, packaging, and communications, balancing technical credibility with restraint and warmth.

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Surprise Stories

Packaging System & Brand Foundations

A playful yet considered packaging system developed for Surprise Stories, a collaborative storytelling card game for children and families. The design balances hand-drawn illustration with clear hierarchy and structure, creating a system that feels imaginative, accessible, and timeless. The packaging establishes a cohesive visual language that supports both shelf presence and narrative discovery, while remaining flexible for future expansions and editions.

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Digital Campaign Systems

Paid Social & Display Design

A selection of paid social and digital campaign work developed across beauty, lifestyle, and consumer brands. Projects focus on translating established brand systems into high-performing mobile and display environments while maintaining visual consistency across formats and placements.

Each campaign was designed with a mobile-first approach, prioritizing clarity, hierarchy, and speed of communication. Layouts were built to scale across multiple sizes and aspect ratios, balancing brand expression with performance-driven constraints.

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Design in Slow Motion

Senior Thesis — Editorial Design

A year-long thesis project exploring the relationship between time, process, and creative work. The publication examines how pacing influences the way ideas develop, translating the concept of “slow motion” into a structured editorial system.

A flexible grid and restrained typographic hierarchy support long-form content, while shifts in scale, repetition, and image density create rhythm across spreads. The system balances dense narrative with moments of pause, encouraging a more deliberate reading experience.

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The Designer’s Archive

Editorial Design

A long-form print publication designed to present a conversation with designer Elizabeth Goodspeed and Erica Dorn through a clear and structured editorial system. The project focuses on typography, pacing, and hierarchy to support readability across dense, text-heavy content while maintaining a contemporary visual voice. The layout establishes a flexible grid that balances narrative flow, pull quotes, and supporting imagery. Typographic contrast and restrained color accents create rhythm across spreads, allowing key ideas and moments to surface without interrupting the reading experience.

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Houdini Museum Identity

Brand Identity

This branding project explores a new brand identity for the Houdini Museum. The design pays homage to Houdini's iconic style and performance art, while capturing the museum's mission to educate and inspire visitors. The final result is a versatile and cohesive brand identity that includes a new logo, typography, color palette, and visual language.

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